CONTENT IS FIRE,
SOCIAL MEDIA IS GASOLINE
Content creation is the process of identifying new topics you want to share, then deciding which form you want the content to take, formalizing your strategy, keyword or otherwise, and then producing it.
Content can take many forms; Blog Post, Video, e-Book, Tweet, Instagram Pic or Advertisements – the creation process is nuanced and not always as straightforward as it might seem. Creating great content starts with a well-established process.
Here are the steps we take to work through during the content creation process:
Content ideas can come from a variety of places, within your team, customers, and other stakeholders in your company. We use proven methods to uncover innovative and effective approaches to potential pieces of content.
A fantastic way to discover your audience's sentiment about a topic. In addition, keyword research can help you discover new opportunities for content that you may not have considered on your own.
Asking your customers may sound like a simple way to get an idea, but often there are unanswered questions they have about your product or segment that your brand can answer.
When looking for new ideas, we think about what your customer might find engaging, interesting or helpful. Then explore how those ideas could work with content strategies.
Understanding how your competitors approach a topic will help you differentiate your brand’s voice, and content from theirs, identify gaps in their content strategy, and help your content stand out
Our first step in planning a piece of content is to decide what form we want it to take. Some ideas will be stronger if they are represented visually, and could warrant a video or infographic.
Other content may be best suited for text. For those, a blog post, article, or an e-Book might be the best.
We gain insight by investigating types of content have already been created around topics.
Knowing which types of content already exist around your topic forms decisions about content production.
Finally time to create your content. utilize the plans we've made to produce a phenomenal product.
As we write, film, design and produce, we keep in mind that creation is a living, breathing process.
If we notice something is wrong with the angle or content format we decided to take isn't right, we aren't afraid to take a step back and start anew.
This process is fluid, and may need adjustment as we gain information about your audience.
Content creation journey, from ideation to publish, is ongoing. A good content strategy has a solid creation process in place, as well as a promotion plan for both pre- and post-release.
Our job is to see every piece of content along its full journey. We don’t let the creation process distract from your post-publish distribution and promotion strategy, which are equally important.
We learn from our successes and mistakes. Each piece of content you create is an experiment. Through proper monitoring and measurement of its performance, we will be able to tell you what works for your brand.
We use this knowledge to inform our efforts when we start the creation process anew for your next content piece.