FULL STACK MARKETING SOLUTIONS
THE TOOLS & THE TALENT
Our full-stack marketing solutions provide a complete selections of tools for the creation, implementation, and execution of campaigns.
We implement a marketing system that generates the right message for your ideal audience that drives maximum engagement through actions, and calculated metrics.
Our process is consultative, which makes messaging unique to your specific business.
The Mandalay Group offers an extensive set of platforms for your campaign's success.
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YOUR BRAND IS AS INDIVIDUAL AS YOU ARE
IDENTITY IS CAUSE, BRAND IS EFFECT
Branding is one of the most important aspects of any business, large or small, retail or B2B. Each brand has its own collection of elements that make up the whole.
This Brand DNA manifests to become your core elements – which distillates into consumer perception of your company.
We focus on these elements then create campaigns that illustrate the value of creating a relationship with your brand.
CONTENT IS FIRE, SOCIAL MEDIA IS GASOLINE
FULL SERVICE CONTENT CREATION
Content creation is the process of identifying new topics you want to share, then deciding which form you want the content to take, formalizing your strategy, keyword or otherwise, and then producing it.
Content can take many forms; Blog Posts, Videos, Tweet, Instagram Pic, e-Book, or Advertisements – the creation process is nuanced. It's not always as straightforward as it might seem. Creating great content starts with a well-established process.
VISION WITHOUT STRATEGY REMAINS AN ILLUSION
OUR SIX STEP SOLUTION
Whether you’re focused on setting new business priorities, outlining plans for growth, creating a product, or planning a brand launch, you’ll need a strategy.
Realizing that you need a strategy is easy. Actually creating and executing one is a little trickier.
The Mandalay Group has defined a six step solution to deliver effective business strategies.
CREATIVITY IS INTELLIGENCE HAVING FUN
INSPIRING INNOVATION THROUGH CREATIVE THINKING
What makes marketing creative? Is it more imagination or innovation?
Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns.
But marketing, like other corporate functions, has become more complex and rigorous. Marketers need to master data analytics, customer experience, and product design.